All Categories
×

Get in touch

fan industry

Pop stars, video game characters and movie leads have long occupied a pedestal in the hearts of their fervid fans. This manifests in many forms - from buying merchandise, coming to live shows and telling the social media wold. Consumers is how fans have been considered in the past, but recently they started creating as Entrepreneurs.

When people both produce and consume goods they are called the prosumer - meaning a portmanteau of producer and consumer. The concept of the prosumer is not new, but with the advent of internet and social media has allowed them to connect more easily amongst themselves and expose their creations on a large scale. Prosumers contribute in many ways to what is now called creator culture: from drawing fan art, remixing videos and writing fan fiction; fans are encouraged more than ever before to actively participate in showing how they care for their idols.

The (Global) Impact of Fan Communities

It is something that knows no borders, and it changes the world far beyond lines on a map. But breakout genres such as the South Korean-transcending K-pop showcase exactly what I mean One fanbase uniting over a shared passion can do wonders - and the intense loyalty of K-pop fans has become well-known, with followers flooding social media every day to proclaim messages about their favorite musical groups.

The power of fan communities is truly impressive. These are the communities that have influence over everything from music and fashion, to politics; Photo: Long Nyugen Another example of the power that fans can have on communities was portrayed in a very literal sense when K-pop stans used their social media influence to derail a planned political event.

Why choose FJDIAMOND fan industry?

Related product categories

Not finding what you're looking for?
Contact our consultants for more available products.

Request A Quote Now

Get in touch